diff --git a/src/layouts/Admin.astro b/src/layouts/Admin.astro
index d1631c3..2292faa 100644
--- a/src/layouts/Admin.astro
+++ b/src/layouts/Admin.astro
@@ -45,7 +45,7 @@ const attiva = (v: { href: string; exact?: boolean }) =>
           {VOCI.filter((v) => v.visibile).map((v) => (
             <a href={v.href} class:list={['abar__link', { 'is-active': attiva(v) }]}>{v.label}</a>
           ))}
-          <a class="abar__link" href="/" target="_blank" rel="noopener">Sito</a>
+          <a class="abar__link" href="/" target="_blank" rel="noopener">Vai a sito</a>
           <a class="abar__link abar__link--out" href="/admin/logout">Esci</a>
         </nav>
       )}
@@ -123,7 +123,15 @@ const attiva = (v: { href: string; exact?: boolean }) =>
       }
       .pill--draft { background: rgba(192,138,62,.18); color: #96682a; }
 
-      .aform { max-width: 380px; background: #fff; border: 1px solid #e4dfd7; padding: 26px 24px; }
+      .aform { max-width: 420px; background: #fff; border: 1px solid #e4dfd7; padding: 26px 24px; }
+      .alabel {
+        display: block; margin-bottom: 6px; font-family: var(--font-heading); font-size: .68rem;
+        font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--c-text-light);
+      }
+      .ahint { margin: -8px 0 16px; font-size: .78rem; color: var(--c-text-light); }
+      .aactions { display: flex; align-items: center; gap: 10px; margin-top: 4px; }
+      .abtn--ghost { background: none; color: var(--c-heading); border-color: #ddd6cb; }
+      .abtn--ghost:hover { background: none; border-color: var(--c-accent); color: var(--c-accent-dark); }
 
       .form-msg { font-size: .88rem; margin-top: 8px; }
       .form-msg--ok { color: #5f7c5a; }
diff --git a/src/pages/admin/users.astro b/src/pages/admin/users.astro
index 72fad87..ae10d04 100644
--- a/src/pages/admin/users.astro
+++ b/src/pages/admin/users.astro
@@ -9,21 +9,7 @@ const me = Astro.locals.user!;
 <Admin title="Utenti">
   <h1>Utenti</h1>
 
-  <h2>Nuovo utente</h2>
-  <form id="new-user" style="max-width:420px">
-    <input class="afield" name="username" placeholder="Nome utente" required />
-    <input class="afield" name="password" type="text" placeholder="Password (min 8)" required />
-    <select class="afield" name="role">
-      <option value="user">user</option>
-      <option value="superuser">superuser</option>
-      <option value="piattaforme">piattaforme</option>
-      <option value="admin">admin</option>
-    </select>
-    <button class="abtn" type="submit">Crea</button>
-    <span class="form-msg" id="new-msg"></span>
-  </form>
-
-  <h2 style="margin-top:30px">Elenco</h2>
+  <p><a class="abtn" href="/admin/users/new">+ Nuovo utente</a></p>
   <table>
     <thead><tr><th>Utente</th><th>Ruolo</th><th></th></tr></thead>
     <tbody>
@@ -53,22 +39,6 @@ const me = Astro.locals.user!;
     el.className = 'form-msg ' + (ok ? 'form-msg--ok' : 'form-msg--err');
   };
 
-  document.getElementById('new-user')!.addEventListener('submit', async (e) => {
-    e.preventDefault();
-    const f = e.target as HTMLFormElement;
-    const body = {
-      username: (f.elements.namedItem('username') as HTMLInputElement).value,
-      password: (f.elements.namedItem('password') as HTMLInputElement).value,
-      role: (f.elements.namedItem('role') as HTMLSelectElement).value,
-    };
-    const res = await fetch('/api/admin/users', {
-      method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(body),
-    });
-    const msg = document.getElementById('new-msg') as HTMLElement;
-    if (res.ok) { show(msg, 'Creato ✓', true); setTimeout(() => location.reload(), 600); }
-    else show(msg, (await res.json()).error ?? 'Errore');
-  });
-
   document.querySelectorAll<HTMLSelectElement>('.role-sel').forEach((sel) =>
     sel.addEventListener('change', async () => {
       const res = await fetch(`/api/admin/users/${sel.dataset.id}/role`, {
diff --git a/src/pages/admin/users/new.astro b/src/pages/admin/users/new.astro
new file mode 100644
index 0000000..92d32bb
--- /dev/null
+++ b/src/pages/admin/users/new.astro
@@ -0,0 +1,58 @@
+---
+// Creazione di un utente, su pagina propria come per gli articoli: l'elenco resta pulito e
+// il modulo ha spazio per le sue spiegazioni.
+import Admin from '../../../layouts/Admin.astro';
+export const prerender = false;
+---
+<Admin title="Nuovo utente">
+  <h1>Nuovo utente</h1>
+
+  <form class="aform" id="new-user">
+    <label class="alabel" for="username">Nome utente</label>
+    <input class="afield" id="username" name="username" required autocomplete="off" />
+
+    <label class="alabel" for="password">Password</label>
+    <input class="afield" id="password" name="password" type="text" required minlength="8" autocomplete="off" />
+    <p class="ahint">Almeno 8 caratteri. Resta in chiaro qui: copiala e consegnala alla persona.</p>
+
+    <label class="alabel" for="role">Ruolo</label>
+    <select class="afield" id="role" name="role">
+      <option value="user">user — scrive i propri articoli</option>
+      <option value="superuser">superuser — articoli e contenuti del sito</option>
+      <option value="piattaforme">piattaforme — solo Campus e Stress Index</option>
+      <option value="admin">admin — accesso completo</option>
+    </select>
+
+    <div class="aactions">
+      <button class="abtn" type="submit">Crea utente</button>
+      <a class="abtn abtn--ghost" href="/admin/users">Annulla</a>
+    </div>
+    <p class="form-msg" id="new-msg" hidden></p>
+  </form>
+</Admin>
+
+<script>
+  const form = document.getElementById('new-user') as HTMLFormElement;
+  const msg = document.getElementById('new-msg') as HTMLElement;
+
+  form.addEventListener('submit', async (e) => {
+    e.preventDefault();
+    const dati = new FormData(form);
+    const res = await fetch('/api/admin/users', {
+      method: 'POST',
+      headers: { 'Content-Type': 'application/json' },
+      body: JSON.stringify({
+        username: String(dati.get('username') ?? ''),
+        password: String(dati.get('password') ?? ''),
+        role: String(dati.get('role') ?? 'user'),
+      }),
+    });
+    if (res.ok) {
+      location.href = '/admin/users';
+      return;
+    }
+    msg.hidden = false;
+    msg.className = 'form-msg form-msg--err';
+    msg.textContent = (await res.json()).error ?? 'Creazione non riuscita.';
+  });
+</script>